Heather Trobridge
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My name is Heather Trobridge
Social Media Specialist and Hokie Alumni who is dedicated to inspiring joy through content. I have 4+ years of experience in all aspects of the social landscape including:
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content creation like photography and videography
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content editing with the Adobe Creative Suite
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copy writing and editing with brand voice at the center
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maintaining social media analytics with the use of Excel
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executing and designing social media campaigns strategies
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cross-functional team collaboration and team leader
I have built campaign strategies and created content that exceeded industry benchmark metrics +30%. While being a content creator in my own role, I’ve led multiple influencer activations, working with partners like Travis and Jason Kelce, Donna Kelce, and Lance Bass to create successful brand awareness campaigns leading to millions of impressions. Through my work in revamping Party City’s social media presence to appeal to a broader audience, I’ve helped reach key audiences through campaigns & influencers that best resonate with them.
Impacts
Content Samples
From curating, editing, and copywriting for daily social content posts, to creating and implementing new designs for our social pages, I’m proficient with copywriting and editing for owned and paid social platforms, as well as using Adobe Creative Suite to bring content to life.
Party City Halloween
x Lance Bass
Partner with Lance Bass to create fun and engaging content for Halloween 2024. Activation was cross promoted across both Party City and Lance Bass’s social channels.
Impressions: 552k
Reach: 368k
GRWM for New Year's Eve
Directed photo and video shoots for New Year’s Eve and Valentine’s Day. From campaign concepting, to bringing content ideas to life, to executing the strategy across social platforms, I was able to ensure the vision was brought to life and saw success in email, web, and paid and owned social.
Day-to-Day Content Creation
Working in a fast paced environment, I was responsible for turning around trendy and relevant content for social channels. I have turned around high performing content that has also helped the brand get viral attention on platforms to reach new audiences.
Interview Style Content
Playing off of my background in journalism, my favorite part of creating content is connecting with the people in front of the camera. Being able to find creative ways to bring someone's story to life on screen is my favorite type of content to create!
Impressions: 8.6k
Engagement Rate: 4%
BASH Boxing x Dickerman
Highlighted small business specialty class collaboration with a local musician to promote class signups for the event. Worked directly with the coach to create content that felt cohesive for the brand while also staying authentic to the coach's aesthetic.
Impressions: 3.5k
Engagement Rate: 2.5%
Trend-Forward Content
Jumping in on a trending content format is only as effective as the brand's alignment to the moment. Bringing a trend to life in a way that feels authentic to the brand's goals and objectives is how I will always approach trending content and pop culture moments.
Impressions: 4.8k
Engagement Rate: 5.5%